As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the search results page of search engines.
This type of work may be referred to as content marketing or conversion rate optimisation work and you may instead have the job title of online marketer or digital account executive.
As an SEO specialist, you'll need to:
Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
Write original content for webpages - tailored for the target audience
Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
Develop and integrate content marketing strategies
Monitor the algorithms set by the search engines to keep up to date with changes.
About Scroll Blue
Scrollblue is an online marketplace, designed to connect buyers and sellers under one roof. It’s a fun and easy way for people in the same community to get connected with one another. Our aim is to help you find products from a wide range of categories such as Properties, Education, Health & Beauty, Automotive, Travel & Tourism, & Jobs among others. Whether you are a big corporate firm or a new business owner, promoting your company’s presence and services through our platform can be done effortlessly. With Scrollblue we can help your business reach to the community and get more exposure leading to more prospective buyers. Join us and become part of our online community.
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